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Cincinnati Ohio Intellectual Property Law Blog

What You Need to Know About Your Business Client's Use of Third Party Photos

Your business clients know it, instinctively if not empirically - there are many good reasons to use photos in their ads and catalogs and on their web pages - photos capture attention better than bold headlines, they add visual interest, and, as they say, a picture is worth a thousand words and is efficient at conveying the message where space is limited and expensive. But as effective as photos can be, today's business models for licensing third party photography are sufficiently complex enough that it's worth taking a few minutes to review the basics and get familiar with the terminology so you can best advise your business clients.

What You Need to Know About Endorsements

Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that in a study of more than 300 endorsement deals over nearly two decades, endorsements resulted in an average 4 percent increase in weekly sales of the endorsed products.

Sophisticated advertisers know this - Nike reportedly spends more than a quarter of its $1.7 billion annual advertising budget on endorsements - but so do unscrupulous advertisers. So the Federal Trade Commission has made it a practice to monitor and police the use of endorsements and testimonials and has, since 1980, published and periodically updated guidelines for their use. 

12 Wood Herron & Evans Attorneys Listed in The Best Lawyers in America© 2019

Wood Herron & Evans is honored to announce that 12 of the firm's attorneys have been recognized in the 2019 edition of The Best Lawyers in America©. Best Lawyers®, the oldest peer review publication in the legal profession, is universally regarded as the definitive guide to legal excellence. Our lawyers have continually been included in this elite listing.

Lori Krafte Honored for Expertise

Lori Krafte, an Anderson Township resident and partner at Wood Herron & Evans LLP, was recognized as a leading practitioner of intellectual property (IP) law in Managing Intellectual Property IP STARS directory. The IP STARS are private practice IP professionals who have been highly recommended by their peers and clients. 

Wood Herron & Evans Attorneys Win National Accolades

Wood Herron & Evans LLP attorneys Stephen Gillen of Columbia Tusculum, Kenneth Germain of Symmes Township, Lori Krafte of Anderson Township, Greg Lunn of Fort Mitchell and Kathryn Smith of Park Hills recently received national recognition for their work in IP law from leading and recognized organizations in the legal market including Chambers USA: America's Leading Lawyers for Business, World Trademark Review (WTR) and Who's Who Legal. These attorneys have been recognized for their expert practice of various aspects of intellectual property law. 

When trade secrets are stolen

If you own a business, you may have encountered a variety of legal issues over the years. Whether your company is relatively small or massive, there are many hurdles that business owners can find themselves working through. However, those related to copyrights, patents, and trade secrets can be especially difficult. For example, one of your competitors may have stolen trade secrets, denying any wrongdoing and prompting you to take the case to court. Our law firm knows this can be an incredibly frustrating ordeal, but you should cover your bases and hold those who have stolen trade secrets accountable.

Some business owners dread the idea of litigation, but going to court is sometimes necessary in order to hold someone who has stolen trade secrets responsible for their actions. We know that this can be a stressful and even frustrating experience, especially if you feel that you are already short on time, but you will likely feel incredibly relieved if you are able to secure an end result in your favor. When it comes to the theft of trade secrets, no two cases are exactly the same. As a result, it is essential for you to move forward with an individual approach that takes all of the unique details of your case into consideration.

Handling an Intellectual Property Dispute

Intellectual property disputes now reach many more industries than they did in the past. No longer do intellectual property lawsuits only involve large corporations in medical and financial sectors. Any company may find itself embroiled in an intellectual property dispute, regardless of the size of the company or the industry in which it operates.

As a business owner, legal disputes involving intellectual property can be especially stressful because the outcome of the dispute often has a significant effect on your business and because finding a fair resolution to the dispute often requires the expenditure of significant resources. However, protecting your company's intellectual property assets or defending against an unwarranted assertion of intellection property rights by a competitor is vital in determining your company's ultimate success.

What Do I Need to Know About Filing a Patent?

If you're considering filing a patent in Cincinnati and aren't sure how to proceed, having an understanding of the process is highly important. Patents protect the creators of inventions from having their ideas stolen and used by others, which can result in great financial loss. There are numerous steps to the patent process however, and the United States Patent and Trademark Office has some tips to ensure your application is filed correctly.

The first step is to understand what is capable of being patented. According to statutes, machines, methods of manufacturing, processes, or improvements on existing inventions can all be patented. Chemical compositions can also be patented, and these types of patents can cover newly created chemicals, or a unique mixture of existing chemicals that are brought together to serve a new purpose.

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