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Your business clients know it, instinctively if not empirically - there are many good reasons to use photos in their ads and catalogs and on their web pages - photos capture attention better than bold headlines, they add visual interest, and, as they say, a picture is...
Dee Chips, owner and manager at Transpersonal Publishing LLC, gets help from Steve Gillen of Wood, Herron & Evans LLP, a frequent contributor to IBPA Independent magazine. Q: What are the guidelines for legally releasing a title's rights back to one of the...
Endorsements are good for business. We know this intuitively. And a 2012 article in the Journal of Advertising Research confirms it empirically, reporting that in a study of more than 300 endorsement deals over nearly two decades, endorsements resulted in an average 4...